HubSpot Plans To Cut About 7% Of Staff, Says AI Efficiency Is Not The Reason

The company expects $65 million to $75 million in restructuring charges and reaffirmed its third-quarter and 2026 forecasts.

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HubSpot Plans To Cut About 7% Of Staff, Says AI Efficiency Is Not The Reason

HubSpot is eliminating roles held by about 7% of its workforce, or nearly 660 employees, according to a CEO memo furnished with an 8-K filed Tuesday. Yamini Rangan says the move is not driven by AI efficiencies.

What the 8-K says

The company's board authorized the restructuring plan on October 1, according to the 8-K. HubSpot estimates charges of about $65 million to $75 million, mostly future cash spending on severance, notice periods, employee transition and benefits.

Most of the charges are expected in the fourth quarter of fiscal 2026. The role eliminations should be substantially complete by the end of the first quarter of fiscal 2027, subject to local law and consultation requirements, and substantially all payments should be made by June 30, 2027.

The filing warns that actual expenses may differ materially from the estimates, and that other charges could arise.

Guidance reaffirmed

HubSpot reaffirmed its revenue, adjusted operating income and adjusted per-share profit guidance for the third quarter and full year 2026. These are the figures it first gave in its August 5 earnings release.

The restructuring costs will count in standard accounting results but be excluded from adjusted results and guidance. The filing also says the company remains confident in the longer-term operating margin targets it shared at its September 17 Analyst Day.

What Rangan told employees

In the memo, Rangan said the company has shifted over the past year from building software that helps customers grow to delivering outcomes for them with AI. She said the organization must change to match. HubSpot has recently launched a Breeze Assistant and an AI Growth Bundle, Yahoo Finance reported.

Product teams will be organized around customer outcomes rather than separate "Hubs," with management layers reduced. On the cause, she wrote: "This is not driven by AI-related efficiencies." She added that the company will keep growing headcount slower than revenue.

Every role was assessed against the same six criteria, including strategic need, layers and spans, and capacity to drive revenue.

Severance and next steps

Departing staff get 20 weeks of base pay plus one week per year of service, up to 30 weeks. US employees receive five months of COBRA health coverage as a lump sum, and everyone gets six months of outplacement services. Employees may keep their laptops.

Rangan wrote that next week staff will spend time together discussing the organization the company is building.

Third-quarter results will show whether the reaffirmed forecasts hold; the company's fourth quarter is when most of the charges are expected to land.

Sources