Hertz Stock Plunges 23%, Wiping Out $185 Million, After Profit Falls And Costs Climb

The car-renter posted its best quarterly revenue in three years, but net income fell to $116 million and 2027 guidance came in wide.

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Hertz Stock Plunges 23%, Wiping Out $185 Million, After Profit Falls And Costs Climb

Hertz, which rents cars under the Hertz, Dollar and Thrifty brands, saw its shares plunge 23.01% to $1.74 in Thursday trading, as of 2:11 p.m. ET, erasing $185 million in market value. The drop came on the day it reported third-quarter net income of $116 million, down from $184 million a year earlier, as higher collision and maintenance costs weighed on results.

Revenue up, profit down

Quarterly revenue of $2.6 billion grew 5.6% from a year earlier, the company reported. Adjusted EPS held at $0.14, while GAAP earnings sank.

Higher collision and maintenance spending weighed on profit, the company said, with direct operating expense per day up 6% from a year earlier. Adjusted corporate EBITDA, a profit measure that strips out certain items, was $233 million for the quarter, which the company said was its best in three years.

A wide range for 2027

On the earnings call, management projected 2027 adjusted corporate EBITDA of between $500 million and $800 million. It also said it expects to end 2026 with about $800 million in liquidity.

The stock was on pace in Thursday trading for its biggest one-day drop since June 24, when it fell 40.7%.

A stock already down 56%

Hertz shares were down about 56% year to date at Wednesday's close, badly trailing the S&P 500, which was up about 12% over the same span. The stock had still risen 28% over the previous month, yet sat 71% below its highest close of the past year, set on April 20.

Hertz rents cars and other vehicles to business and leisure travelers, insurance-replacement renters and ride share drivers. It also sells used cars and earns fees from franchisees. As of December 31, 2025, it operated from about 11,000 company-operated and franchisee locations in roughly 160 countries and jurisdictions.

Hertz's market value stood at $620 million in Thursday trading, after a 56% slide this year through Wednesday's close.

Sources

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