Hasbro Raises 2026 Revenue Forecast To 7% To 9% As Magic: The Gathering Tops $600 Million In A Quarter
Magic set a quarterly sales record and Hasbro lifted its full-year growth outlook, the company said Tuesday.
Hasbro's card game Magic: The Gathering topped $600 million in quarterly revenue for the first time, and the company raised its 2026 outlook, it said Tuesday. Hasbro shares rallied to a new 52-week high.
What Hasbro reported
Magic's sales rose 34% from a year earlier and beat the record set in the prior quarter, Chief Executive Chris Cocks said.
Hasbro lifted its full-year revenue growth forecast to 7% to 9% in constant currency, from 5% to 7%.
Third-quarter revenue was $1.6 billion, with adjusted earnings of $2.90 per share. The company said tariff refunds also helped profit.
Profit on standard accounting was $394.5 million, or $2.77 per share, the Associated Press reported.
The stock move
Hasbro shares climbed 10.44% to $108.77 in Tuesday trading, as of 3:34 p.m. ET, adding $1.4 billion in market value. The stock was on pace for its biggest one-day gain in at least 275 trading sessions, since Sept. 16, 2025.
Before the report, shares were up about 20% year-to-date as of Monday's close, against about 12% for the S&P 500, and had risen 13% over the prior month.
At the prior filing, the second quarter brought a 19.6% operating margin.
A single card game now sits at the center of the forecast: a record Magic quarter is what Hasbro pointed to as it raised its full-year outlook.
Sources
- Hasbro Stock Surges 10% As Magic Sales Top $600 Million | Investor's Business Daily — investors.com
- Hasbro Raises Outlook as Revenue Jumps on Magic The Gathering Strength - WSJ — The Wall Street Journal
- Hasbro Posts Upbeat Q3 Earnings, Joins Myriad Genetics, Equifax And Other Big Stocks Moving Higher On Tuesday — benzinga.com
- Hasbro: Q3 Earnings Snapshot — Associated Press
- Stocks making the biggest moves midday: HAS, NOC, EFX, GM — CNBC
- The company's filing (Hasbro Inc.) — SEC filing
- Hasbro: 3 Key Takeaways for Long-Term Investors — The Motley Fool
- Hasbro (HAS) Tops Q3 Earnings and Revenue Estimates — Zacks Investment Research
- Hasbro Inc. — Form 10-Q for the quarter ended 2026-06-28 (quarterly results) — SEC EDGAR
