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# Wayfair CEO Niraj Shah Sells $13 Million of Company Stock
- URL: https://www.bullished.co/wayfair-ceo-niraj-shah-sells-13-million-of-company-stock-af1a9e8e/
- Published: 2026-10-19T21:46:18.000Z
- Updated: 2026-10-19T21:46:18.000Z
- Description: His 10b5-1 sales since July 21 now total 324,000 shares and $34.6 million, and he reports 127,994 shares after Thursday's sale.
- Author: Matteo Parrino
- Tags: Insider Trades, W, Industry: Consumer Discretionary

Wayfair CEO and co-founder Niraj Shah sold [117,000 shares](https://www.sec.gov/Archives/edgar/data/0001620093/000161670726000181/xslF345X06/wk-form4%5F1792445553.xml?ref=bullished.co) on Thursday at an average of $111.25, about $13.0 million, according to a Form 4 filed Monday. Shah made the sales under a 10b5-1 plan he put in place on May 6, 2026, the filing says.

## What the Form 4 shows

The sale cleared in three blocks, all open-market and all from his direct holdings: 49,203 shares at a weighted average of $110.36, 44,893 at $111.62 and 22,904 at $112.44\. Each average covers many trades within a one-dollar band, the filing says.

After the sales, Shah reports 127,994 shares. Of those, 105,137 are held directly and 22,857 through SK Ventures LLC, a firm of which the filing says he is a member and may be deemed a beneficial owner.

The shares sold equal 47.76% of the 244,994 he reported before this filing, leaving 52.24% of that stake. The remaining shares were worth about $14.3 million at Monday's close.

[Wayfair](https://www.bullished.co/tag/w/) shares closed Monday at $111.98, up about 4% for the session, according to market data. The stock was up about 7% this year as of Friday's close, with a 52-week range of $55.60 to $119.98.

## A monthly pattern

Shah's earlier sale filings in the 90-day window since July 21 show the same rhythm: 69,000 shares each on August 12, September 14 and October 12\. Those sold at roughly $103 to $106 a share, together 207,000 shares and $21.6 million.

With Thursday's sale, four sale filings since July 21 cover 324,000 shares and $34.6 million. Thursday's block was larger than each of the earlier three.

## What to watch

Earlier sales landed in mid-month, so the next filing under this plan would show whether that cadence holds.

The next Form 4 from Shah will show whether the mid-month selling continues under the May 6 plan.

### Sources

- [Form 4 — Niraj Shah (W)](https://www.sec.gov/Archives/edgar/data/0001620093/000161670726000181/xslF345X06/wk-form4%5F1792445553.xml?ref=bullished.co) — SEC EDGAR

### More on Wayfair

- [Wayfair CEO Niraj Shah Plans To Sell 117,000 Shares After 8 Sales In 3 Months](https://www.bullished.co/wayfair-ceo-niraj-shah-plans-to-sell-117-000-shares-after-8-sales-in-3-months-e9a73e05/)

[All Wayfair (W) coverage →](https://www.bullished.co/tag/w/)