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# Wayfair CEO Niraj Shah Plans To Sell 117,000 Shares After 8 Sales In 3 Months
- URL: https://www.bullished.co/wayfair-ceo-niraj-shah-plans-to-sell-117-000-shares-after-8-sales-in-3-months-e9a73e05/
- Published: 2026-10-15T20:46:20.000Z
- Updated: 2026-10-15T20:46:20.000Z
- Description: A Form 144 lists a proposed $13.0 million sale, on top of $24,081,826 of sales by Shah and his foundation.
- Author: Matteo Parrino
- Tags: Insider Trades, W, Industry: Consumer Discretionary

Wayfair co-founder and CEO Niraj Shah filed notice of a planned sale of [117,000 Class A shares](https://www.sec.gov/Archives/edgar/data/0001620093/000195917326007401/xsl144X01/primary%5Fdoc.xml?ref=bullished.co), with an aggregate market value of $13.0 million by the form's own estimate. The filing, a Form 144 (the notice insiders file before selling restricted stock), lists Thursday as the approximate sale date.

## What the Form 144 says

The form names Fidelity Brokerage Services LLC as the broker and gives an approximate sale date of 10/15/2026\. Shah is listed as both an officer and a director.

The shares are Founders Shares, acquired on 01/01/2002 from the issuer as compensation, according to the filing.

## Eight sales in three months, two sellers

The same form reports eight sales in the past three months totalling 231,000 shares and $24,081,826 in gross proceeds. They came from two accounts, not one.

- Shah's own account sold 207,000 shares for $21,560,326 across three sales, on 08/12/2026, 09/14/2026 and 10/12/2026.
- The separate Shah Charitable Foundation sold 24,000 shares for $2,521,500 across five sales, between 08/04/2026 and 10/12/2026.

Each of Shah's own sales was 69,000 shares. The proposed 117,000-share sale is not broken out by seller in the portion of the form we read.

## Where the stock stood

Wayfair shares closed Thursday at $111.93, up 6.82% for the session, according to market data. They are up 11.5% this year and 37.7% over 12 months as of that close, inside a 52-week range of $55.60 to $119.98.

Whether the planned sale goes through will show up in a follow-up SEC filing.

### Sources

- [Form 144 — Niraj Shah (W)](https://www.sec.gov/Archives/edgar/data/0001620093/000195917326007401/xsl144X01/primary%5Fdoc.xml?ref=bullished.co) — SEC EDGAR