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# Snap Stock Climbs 5.9%, Adding $558 Million, Before A Profit Swing And 84% Subscription Surge
- URL: https://www.bullished.co/snap-stock-climbs-5-9-adding-558-million-before-a-profit-swing-and-84-subscription-surge-97318dcd/
- Published: 2026-11-04T21:33:20.000Z
- Updated: 2026-11-04T21:33:20.000Z
- Description: Snap closed higher Wednesday, ahead of results that showed a $56 million profit and 84% Other Revenue growth against 4% for ads.
- Author: Matteo Parrino
- Tags: Markets, SNAP, Industry: Communication Services

Snap shares closed Wednesday up 5.90% at $5.92, a $558 million gain in market value. After the bell, the company posted a [$56 million profit](https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000063/snap-20261104.htm?ref=bullished.co) for the third quarter, reversing a $104 million loss a year earlier, so the session's gain did not reflect the results.

## Subscriptions outrun advertising

Sales reached $1,722 million, up 14%. Other Revenue, the subscription-style line, leapt 84%, while advertising grew only 4%.

Snap, which makes the Snapchat messaging app, earns most of its money from advertisers buying formats such as full-screen video ads, AR Lenses and sponsored messages. It also sells subscriptions, including Snapchat+, Lens+ and Snapchat Platinum, plus storage plans, and makes Spectacles, wearable AR glasses offered to developers.

## Fourth-quarter outlook includes SPECS

Looking ahead, Snap expects fourth-quarter revenue between $1.950 billion and $1.985 billion, with Adjusted EBITDA between $490 million and $525 million. That EBITDA range includes planned spending on SPECS.

## A rally after a deep slide

Wednesday was Snap's third straight daily gain and its biggest one-day gain since October 9\. Even so, the shares were down about 31% for the year as of Tuesday's close, and 39% below their highest close of the past year, set on November 12, 2025.

On November 2, two days before opening arguments were due in Los Angeles, Snap settled a social media addiction lawsuit. [More than 1,600 similar claims](https://finance.yahoo.com/markets/stocks/articles/snap-settled-social-media-addiction-194818599.html?ref=bullished.co) from families and school districts are still pending.

Thursday's session will be the first to trade on the results and the fourth-quarter outlook.

### Sources

- [Snap Settled a Social Media Addiction Suit. Here’s What Its November 4 Report Has to Prove](https://finance.yahoo.com/markets/stocks/articles/snap-settled-social-media-addiction-194818599.html?ref=bullished.co) — Yahoo Finance
- [Snap (SNAP) Stock Trades Below Fair Value As Caution Lingers](https://finance.yahoo.com/markets/stocks/articles/snap-snap-stock-trades-below-191058965.html?.tsrc=rss&ref=bullished.co) — Yahoo Finance
- [Kellie Black v. Snap Inc. et al](https://www.law360.com/cases/618db7e92db3ac3df9a06254/articles?ref=bullished.co) — law360.com
- [Snap Likely To Report Higher Q3 Revenue; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call](https://www.benzinga.com/analyst-stock-ratings/price-target/26/11/62860048/snap-likely-to-report-higher-q3-revenue-these-most-accurate-analysts-revise-forecasts-ahead-of-earnings-call?ref=bullished.co) — benzinga.com
- [Snap Q3 2026 earnings preview: Analysts see strong Y/Y revenue growth (NYSE:SNAP)](https://seekingalpha.com/news/4664001-snap-q3-2026-earnings-preview-analysts-see-strong-yy-revenue-growth?ref=bullished.co) — seekingalpha.com
- [The company's filing (Snap Inc.)](https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000063/snap-20261104.htm?ref=bullished.co) — SEC filing
- [Snap Inc. — Form 10-Q for the quarter ended 2026-06-30 (quarterly results)](https://www.sec.gov/Archives/edgar/data/1564408/000156440826000052/snap-20260630.htm?ref=bullished.co) — SEC EDGAR

### More on Snap

- [Snap Posts $56 Million Quarterly Profit, But Ad Revenue Grew Only 4%](https://www.bullished.co/snap-posts-56-million-quarterly-profit-but-ad-revenue-grew-only-4-4f8ebb22/)

[All Snap (SNAP) coverage →](https://www.bullished.co/tag/snap/)