> ## Content Index
> Fetch the complete content index at: https://www.bullished.co/llms.txt
> Use this file to discover other available public pages before exploring further.

# J Scott Kirby Sells $10.8 Million In United Stock — He Keeps Most Of His Stake
- URL: https://www.bullished.co/j-scott-kirby-sells-10-8-million-in-united-stock-he-keeps-most-of-his-stake-53b08b38/
- Published: 2026-11-11T03:36:05.000Z
- Updated: 2026-11-11T03:36:05.000Z
- Description: The United chief executive retained 763,755 reported shares, including family-trust holdings, worth about $92.1 million.
- Author: Matteo Parrino
- Tags: Insider Trades, UAL, Industry: Industrials

J Scott Kirby, chief executive of [United Airlines Holdings](https://www.bullished.co/tag/ual/), the parent of passenger and cargo airline United Airlines, sold [$10.8 million](https://www.sec.gov/Archives/edgar/data/0001249555/000010051726000203/xslF345X06/wk-form4%5F1794365145.xml?ref=bullished.co) of UAL stock Tuesday, according to his SEC insider-trading filing. The sale amounted to about 11% of his pre-sale reported stake, leaving him with holdings worth approximately $92.1 million at Tuesday's close.

## Most Of Kirby's Shares Remain

Kirby retained 763,755 reported shares after the sale. His direct holdings accounted for 750,755 shares, while another 13,000 were held through family trusts.

The trust shares benefit Kirby's children and other relatives. Kirby serves as trustee for some of those holdings; his brother serves as trustee for holdings benefiting Kirby's children. Those family-trust shares are included in the reported total rather than treated as part of his direct stake.

## A Sale Below Tuesday's Close

Kirby sold [90,367 shares](https://www.sec.gov/Archives/edgar/data/0001249555/000010051726000203/xslF345X06/wk-form4%5F1794365145.xml?ref=bullished.co) from his direct holdings on the open market. He received an average price of $119.79 per share across multiple transactions.

UAL shares finished Tuesday at $120.56, above Kirby's average sale price. United's stock was up about 8% this year through Monday's close, and its gain over the past 12 months through Monday's close was about 24%.

The transaction was Kirby's first reported UAL sale in the reviewed insider-filing history beginning August 12, 2026.

## The Airline Behind The Holding

United flies passengers and cargo across North America and to destinations in Asia, Europe, Africa, the Pacific, the Middle East and Latin America. Its hubs include Chicago, Denver, Houston, Los Angeles, Newark, San Francisco, Washington, D.C. and Guam.

Ticket sales are only part of the business. United also earns money from air cargo, its MileagePlus loyalty program and third-party services including maintenance, ground handling and a flight academy. Regional carriers operate United Express routes under contract, and United belongs to the Star Alliance network.

Kirby's remaining reported holdings were worth approximately $92.1 million at Tuesday's close, compared with the $10.8 million he sold.

Learn

- [Code S: an open-market or private sale →](https://www.bullished.co/learn/form-4-transaction-codes-explained/#code-s-an-open-market-or-private-sale)  
From Form 4 Transaction Codes Explained: What P, S, M, F, G, J, D And A Mean
- [How To Read A Form 4 SEC Filing, Box By Box →](https://www.bullished.co/learn/how-to-read-form-4-sec-filing/)  
Learn how to read a Form 4 SEC filing: who filed, Table I and II, transaction codes, price, shares owned after, footnotes, and real examples of each case.

### Sources

- [Form 4 — J Scott Kirby (UAL)](https://www.sec.gov/Archives/edgar/data/0001249555/000010051726000203/xslF345X06/wk-form4%5F1794365145.xml?ref=bullished.co) — SEC EDGAR

### More on United Airlines Holdings

- [J Scott Kirby Plans To Sell 90,367 United Shares Worth $10.9 Million](https://www.bullished.co/j-scott-kirby-plans-to-sell-90-367-united-shares-worth-10-9-million-a0cbd489/)
- [United's Third-Quarter Profit Rose, But Adjusted Operating Income Fell To $1.231 Billion](https://www.bullished.co/uniteds-third-quarter-profit-rose-but-adjusted-operating-income-fell-to-1-231-billion-d4fbc10a/)
- [United's Kirby: Starlink 'Probably Isn't Enough On Its Own' To Hit 2027 Margin Goal](https://www.bullished.co/uniteds-kirby-starlink-probably-isnt-enough-on-its-own-to-hit-2027-margin-goal-d45a324d/)

[All United Airlines Holdings (UAL) coverage →](https://www.bullished.co/tag/ual/)