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# Honest Stock Soars 7.21%, Adding $34 Million After The Company Raises Its Outlook
- URL: https://www.bullished.co/honest-stock-soars-7-21-adding-34-million-after-the-company-raises-its-outlook-ca8aeb68/
- Published: 2026-11-06T18:58:32.000Z
- Updated: 2026-11-06T18:58:32.000Z
- Description: Organic sales rose despite a reported revenue decline, while an $89.4 million tax benefit made up much of reported profit.
- Author: Matteo Parrino
- Tags: Markets, HNST, Industry: Consumer Staples

The Honest Company, a personal-care products company, saw its shares soar 7.21% to $4.76 in Friday trading, as of 1:56 PM ET, adding $34 million in market value. The gain followed Thursday’s third-quarter results and a [raised outlook](https://www.sec.gov/Archives/edgar/data/0001530979/000162828026071012/hnst-20261105.htm?ref=bullished.co), alongside a new share-buyback authorization.

## Sales Growth Beneath The Revenue Decline

Honest’s third-quarter sales told different stories depending on the measure. Reported revenue totaled [$84.6 million](https://www.sec.gov/Archives/edgar/data/1530979/000162828026071012/honestcoq3-26exhibit991.htm?ref=bullished.co), an 8.6% decline from a year earlier, but organic revenue—the company’s adjusted sales measure—reached $79.3 million, up 9.2%.

Profit also needs that distinction. An [$89.4 million](https://www.sec.gov/Archives/edgar/data/1530979/000162828026071012/honestcoq3-26exhibit991.htm?ref=bullished.co) income-tax benefit accounted for much of the $91.3 million in reported net income. Adjusted net income was $3.1 million, according to the company’s results release.

The outlook increase came with a [buyback authorization](https://www.globenewswire.com/news-release/2026/11/05/3397034/0/en/the-honest-company-reports-third-quarter-2026-results.html?ref=bullished.co). Management also plans to [increase spending](https://seekingalpha.com/news/4667660-honest-raises-fy-2026-outlook-to-25m-26m-adjusted-ebitda-following-new-30m-buyback?ref=bullished.co) on administration and marketing in the fourth quarter, according to its earnings-call comments.

## A Strong Year, A Recent Retreat

HNST entered Friday’s session with a sizable year-to-date advance but a recent pullback. At Thursday’s close, the shares were up 72% for the year, compared with an 8% gain for the S&P 500.

The stock had nevertheless fallen 14% over the previous month. At Thursday’s close, it stood 25% below its highest closing price of the past year.

Honest’s total market value reached $510.67 million in Friday trading, as of 1:56 PM ET.

HNST was on pace for its biggest one-day gain since Aug. 6 in Friday trading, as of 1:56 PM ET.

### Sources

- [The Honest Co Inc (HNST) Q3 2026 Earnings Call Highlights: Record Margins and Raised Guidance ...](https://finance.yahoo.com/markets/stocks/articles/honest-co-inc-hnst-q3-052700189.html?ref=bullished.co) — Yahoo Finance
- [Honest raises FY 2026 outlook to $25M-$26M adjusted EBITDA following new $30M buyback authorization (NASDAQ:HNST) | Seeking Alpha](https://seekingalpha.com/news/4667660-honest-raises-fy-2026-outlook-to-25m-26m-adjusted-ebitda-following-new-30m-buyback?ref=bullished.co) — seekingalpha.com
- [Honest Company GAAP EPS of $0.81 beats by $0.81, revenue of $84.6M beats by $3.81M (NASDAQ:HNST)](https://seekingalpha.com/news/4667460-honest-company-gaap-eps-of-0%5F81-beats-by-0%5F81-revenue-of-84%5F6m-beats-by-3%5F81m?ref=bullished.co) — seekingalpha.com
- [Document](https://www.sec.gov/Archives/edgar/data/1530979/000162828026071012/honestcoq3-26exhibit991.htm?ref=bullished.co) — sec.gov
- [The Honest Company Reports Third Quarter 2026 Results](https://www.globenewswire.com/news-release/2026/11/05/3397034/0/en/the-honest-company-reports-third-quarter-2026-results.html?ref=bullished.co) — globenewswire.com
- [HNST 8-K: On November 5, 2026 , The Honest Company, Inc. (the Company ) issued a press release announcing its financial results for the third quarter ended September 30, 2026](https://www.sec.gov/Archives/edgar/data/0001530979/000162828026071012/hnst-20261105.htm?ref=bullished.co) — SEC 8-K Filing
- [The Honest Company — Form 10-Q for the quarter ended 2026-09-30 (quarterly results)](https://www.sec.gov/Archives/edgar/data/1530979/000162828026071021/hnst-20260930.htm?ref=bullished.co) — SEC EDGAR