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# Hasbro Raises 2026 Revenue Forecast To 7% To 9% As Magic: The Gathering Tops $600 Million In A Quarter
- URL: https://www.bullished.co/hasbro-raises-2026-revenue-forecast-to-7-to-9-as-magic-the-gathering-tops-600-million-in-a-quarter/
- Published: 2026-10-20T19:36:06.000Z
- Updated: 2026-10-20T19:36:05.000Z
- Description: Magic set a quarterly sales record and Hasbro lifted its full-year growth outlook, the company said Tuesday.
- Author: Matteo Parrino
- Tags: Markets, HAS, Industry: Consumer Discretionary

[Hasbro](https://www.bullished.co/tag/has/)'s card game Magic: The Gathering [topped $600 million](https://www.sec.gov/Archives/edgar/data/0000046080/000004608026000058/has-20261020.htm?ref=bullished.co) in quarterly revenue for the first time, and the company raised its 2026 outlook, it said Tuesday. Hasbro shares [rallied](https://www.investors.com/news/hasbro-stock-surges-10-percent-as-magic-the-gathering-sales-top-600-million/?ref=bullished.co) to a new 52-week high.

## What Hasbro reported

Magic's sales rose 34% from a year earlier and beat the record set in the prior quarter, [Chief Executive Chris Cocks said](https://www.wsj.com/business/earnings/hasbro-lifts-outlook-as-revenue-jumps-ed1dab70?ref=bullished.co).

Hasbro lifted its full-year revenue growth forecast to 7% to 9% in constant currency, from 5% to 7%.

Third-quarter revenue was [$1.6 billion](https://www.investors.com/news/hasbro-stock-surges-10-percent-as-magic-the-gathering-sales-top-600-million/?ref=bullished.co), with adjusted earnings of $2.90 per share. The company said tariff refunds also helped profit.

Profit on standard accounting was $394.5 million, or [$2.77 per share](https://finance.yahoo.com/markets/stocks/articles/hasbro-q3-earnings-snapshot-103621514.html?ref=bullished.co), the Associated Press reported.

## The stock move

Hasbro shares climbed 10.44% to $108.77 in Tuesday trading, as of 3:34 p.m. ET, adding $1.4 billion in market value. The stock was on pace for its biggest one-day gain in at least 275 trading sessions, since Sept. 16, 2025.

Before the report, shares were up about 20% year-to-date as of Monday's close, against about 12% for the S&P 500, and had risen 13% over the prior month.

At the prior filing, the [second quarter](https://www.sec.gov/Archives/edgar/data/46080/000004608026000050/has-20260628.htm?ref=bullished.co) brought a 19.6% operating margin.

A single card game now sits at the center of the forecast: a record Magic quarter is what Hasbro pointed to as it raised its full-year outlook.

### Sources

- [Hasbro Stock Surges 10% As Magic Sales Top $600 Million | Investor's Business Daily](https://www.investors.com/news/hasbro-stock-surges-10-percent-as-magic-the-gathering-sales-top-600-million/?ref=bullished.co) — investors.com
- [Hasbro Raises Outlook as Revenue Jumps on Magic The Gathering Strength - WSJ](https://www.wsj.com/business/earnings/hasbro-lifts-outlook-as-revenue-jumps-ed1dab70?ref=bullished.co) — The Wall Street Journal
- [Hasbro Posts Upbeat Q3 Earnings, Joins Myriad Genetics, Equifax And Other Big Stocks Moving Higher On Tuesday](https://www.benzinga.com/trading-ideas/movers/26/10/62469207/hasbro-posts-upbeat-q3-earnings-joins-myriad-genetics-equifax-and-other-big-stocks-moving-higher-on-tuesday?ref=bullished.co) — benzinga.com
- [Hasbro: Q3 Earnings Snapshot](https://finance.yahoo.com/markets/stocks/articles/hasbro-q3-earnings-snapshot-103621514.html?ref=bullished.co) — Associated Press
- [Stocks making the biggest moves midday: HAS, NOC, EFX, GM](https://www.cnbc.com/2026/10/20/stocks-making-the-biggest-moves-midday-has-noc-efx-gm.html?ref=bullished.co) — CNBC
- [The company's filing (Hasbro Inc.)](https://www.sec.gov/Archives/edgar/data/0000046080/000004608026000058/has-20261020.htm?ref=bullished.co) — SEC filing
- [Hasbro: 3 Key Takeaways for Long-Term Investors](https://www.fool.com/earnings/takeaways/2026/10/20/hasbro-3-key-takeaways-for-long-term-investors/?source=iedfolrf0000001) — The Motley Fool
- [Hasbro (HAS) Tops Q3 Earnings and Revenue Estimates](https://www.zacks.com/stock/news/3010882/hasbro-has-tops-q3-earnings-and-revenue-estimates?cid=CS-ZC-FT-fundamental%5Fanalysis|yseop%5Ftemplate%5F4-3010882&ref=bullished.co) — Zacks Investment Research
- [Hasbro Inc. — Form 10-Q for the quarter ended 2026-06-28 (quarterly results)](https://www.sec.gov/Archives/edgar/data/46080/000004608026000050/has-20260628.htm?ref=bullished.co) — SEC EDGAR

### More on Hasbro

- [Hasbro Says Magic's Expected Fourth-Quarter Dip Is Timing, 'Not A Demand Signal'](https://www.bullished.co/hasbro-says-magics-expected-fourth-quarter-dip-is-timing-not-a-demand-signal-919ef1a2/)
- [Hasbro Lifts 2026 Outlook, Doubles Buyback Target After Magic: The Gathering Revenue Tops $600 Million](https://www.bullished.co/hasbro-lifts-2026-outlook-doubles-buyback-target-after-magic-the-gathering-revenue-tops-c6c3e122/)

[All Hasbro (HAS) coverage →](https://www.bullished.co/tag/has/)