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# Bank Of America Holds 6% Of USA TODAY, Certifies It Isn't Seeking Control
- URL: https://www.bullished.co/bank-of-america-holds-6-of-usa-today-certifies-it-isnt-seeking-control-d401758f/
- Published: 2026-10-28T18:41:01.000Z
- Updated: 2026-10-28T18:41:01.000Z
- Description: The bank's passive stake totals 8,821,725 shares, and USA TODAY stock traded at $6.42 in Wednesday trading.
- Author: Matteo Parrino
- Tags: SEC Filings, TDAY, Industry: Communication Services

Bank of America holds a passive stake of about 6% in USA TODAY, or [8,821,725 shares](https://www.sec.gov/Archives/edgar/data/0000070858/000007085826000539/xslSCHEDULE%5F13G%5FX01/primary%5Fdoc.xml?ref=bullished.co), according to a Schedule 13G ownership disclosure filed Wednesday. The bank certified the shares were bought in the ordinary course of business, not to change or influence control of the publisher.

## Shared voting power over nearly all shares

The position carries shared voting power over [8,821,338 shares](https://www.sec.gov/Archives/edgar/data/0000070858/000007085826000539/xslSCHEDULE%5F13G%5FX01/primary%5Fdoc.xml?ref=bullished.co) and sole voting power over none. The date of the event that triggered the filing is September 30, 2026.

Bank of America filed as a parent holding company on behalf of itself and wholly owned units. Those include BofA Securities, Bank of America N.A., Merrill Lynch International, Merrill Lynch Pierce Fenner & Smith and BofA Securities Europe SA.

The 6% figure rests on the 146,817,941 shares outstanding that USA TODAY reported in its 10-Q filed August 6, 2026, with share totals as of August 3, 2026.

## A publisher trading at $6.42

USA TODAY, which publishes news in print and online and sells digital marketing tools to small businesses through its LocaliQ unit, traded at $6.42 in Wednesday trading. That was down about 2% from the prior close of $6.55, for a market value of $962 million.

Valuation commentary has centered on the stock's low sales multiple. A [Yahoo Finance commentary](https://sg.finance.yahoo.com/news/usa-today-tday-stock-still-011329330.html?ref=bullished.co) by Bailey Pemberton argued the shares look cheap, at about 0.4 times sales against a Media industry average of 1.0x. The piece also laid out a bear case built on reliance on AI licensing deals with partners such as Perplexity and Microsoft.

The company's 10-K shows digital revenue was 46% of its 2025 total, or $1.1 billion, across USA TODAY Media, Newsquest and LocaliQ.

### Sources

- [SCHEDULE 13G — BANK OF AMERICA CORP /DE/ re: USA TODAY Co., Inc. (TDAY)](https://www.sec.gov/Archives/edgar/data/0000070858/000007085826000539/xslSCHEDULE%5F13G%5FX01/primary%5Fdoc.xml?ref=bullished.co) — SEC EDGAR
- [USA TODAY (TDAY) Stock Still Looks Cheap Against Its Sales Base](https://sg.finance.yahoo.com/news/usa-today-tday-stock-still-011329330.html?ref=bullished.co) — Yahoo Finance