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# AI Cloud Firm IREN Signs On As Real Madrid Sponsor, Joining Emirates, Adidas And HP
- URL: https://www.bullished.co/ai-cloud-firm-iren-signs-on-as-real-madrid-sponsor-joining-emirates-adidas-and-hp/
- Published: 2026-10-18T15:48:54.000Z
- Updated: 2026-10-18T15:48:54.000Z
- Description: The AI cloud company, whose customers include Microsoft and Nvidia, joins a Real Madrid roster led by Emirates, Adidas and HP.
- Author: Matteo Parrino
- Tags: Markets, IREN, Industry: Technology

IREN, a Sydney-based AI cloud company, signed on Sunday as an official sponsor of Real Madrid, adding its name to a club partner list that features Emirates and Adidas.

## What IREN does

The company used to mine bitcoin but now builds data centers and leases their GPU computing capacity to AI developers. That cloud business brought in [$128.8 million](https://www.benzinga.com/trading-ideas/movers/26/10/62323868/iren-stock-falls-to-its-lowest-level-since-july-after-a-brief-pop-on-a-reported-anthropic-deal?ref=bullished.co) in the fiscal year through June 30, against $16.4 million the prior year.

Two deals anchor it. IREN's annual proxy filing shows Microsoft committing [about $9.7 billion](https://www.sec.gov/Archives/edgar/data/1878848/000114036126039451/ny20078226x1%5Fdef14a.htm?ref=bullished.co) over five years for dedicated GPU capacity, while Nvidia agreed to a five-year cloud contract valued near $3.4 billion.

Spain is not new ground for IREN. Its June purchase of Nostrum Group gave it [Spanish development sites](https://www.sec.gov/Archives/edgar/data/1878848/000114036126039451/ny20078226x1%5Fdef14a.htm?ref=bullished.co) plus local staff to develop and build them.

## The stock

At Friday's close, IREN traded near $27, about 37% lower than where it began the year and under the $28.00 at which it listed in 2021.

## Real Madrid's other sponsors

Both of the club's biggest partners recommitted in June: Adidas will make the kit through 2034, and Emirates keeps the front of the shirt through 2031.

HP, which in 2024 became the first brand ever worn on Real Madrid's sleeve, together with Emirates and Adidas pays the club €290 million to €300 million a year. It counted [more than 30](https://timesofindia.indiatimes.com/sports/football/top-stories/real-madrid-become-first-in-sports-history-to-generate-1-22bn-in-revenue-in-2025-26-despite-trophyless-season-how-did-they-pull-it-off/articleshow/134990274.cms?ref=bullished.co) corporate partners in all.

IREN shareholders meet virtually on November 24 for the company's annual general meeting.

### Sources

- [Real Madrid become first club in sports history to record €1.22bn in revenue in 2025-26 despite trophyless season: How did they pull it off? | Football News - The Times of India](https://timesofindia.indiatimes.com/sports/football/top-stories/real-madrid-become-first-in-sports-history-to-generate-1-22bn-in-revenue-in-2025-26-despite-trophyless-season-how-did-they-pull-it-off/articleshow/134990274.cms?ref=bullished.co) — timesofindia.indiatimes.com
- [IREN Stock Falls to Its Lowest Level Since July After a Brief Pop on a Reported Anthropic Deal](https://www.benzinga.com/trading-ideas/movers/26/10/62323868/iren-stock-falls-to-its-lowest-level-since-july-after-a-brief-pop-on-a-reported-anthropic-deal?ref=bullished.co) — benzinga.com
- [IREN Ltd Form DEF 14A filed October 13, 2026](https://www.sec.gov/Archives/edgar/data/1878848/000114036126039451/ny20078226x1%5Fdef14a.htm?ref=bullished.co) — sec.gov